Neuweg is a leading manufacturer specialising in ball bearings for various industries. After transitioning from the NSK Group to being privately owned, Neuweg needed to assert its new independence with a refreshed brand and a professional digital presence that would support its growth in the global marketplace.
Logo
While Neuweg already had a logo that was widely recognised through its association with the NSK Group, Be Creative Media updated this logo to reflect the company’s new identity as an independent entity. We modernised the design, ensuring it maintained brand continuity while aligning with Neuweg’s vision for the future. The new brand icon was also etched into each bearing, serving as a mark of quality on every manufactured item.
Brand guidelines
In addition to the logo, we created comprehensive brand guidelines that defined the visual identity, including colour palettes, typography, stationery design, signage, and imagery that reinforced Neuweg’s position as a premium manufacturer. See a selection of the brand guidelines pages below.
Website Development
Neuweg’s new website was designed to act a multilingual online brochure, giving potential customers easy access to product information and a direct line to the sales team. Built for scalability, the website can grow alongside Neuweg’s operations, evolving as the company expands its product line and market reach.
Brand Activation & LinkedIn Setup
To complete the brand activation, we launched Neuweg’s LinkedIn page, establishing its presence on a professional platform where B2B connections thrive. We also created a suite of branded templates for the internal sales team, ensuring that every message they share is on-brand and visually cohesive, whether it’s an email, presentation, or social post.
